Panasonic has announced a drastic price reduction for the AG-HMC40. Originally priced at a hair over three grand, the full HD camera is now retailing for $2,295. “Compact and lightweight at 2.16-pounds, the HMC40 is a versatile HD camcorder with high-quality AVCHD recordings, high-resolution still photo capture, and professional audio capabilities for a wide range of applications and markets including schools, government agencies, event videographers, web designers and more.

The camcorder’s full HD resolution 3-megapixel 3MOS imager produces stunning 1920×1080 or 1280 x 720 AVCHD video with high sensitivity. When used for digital still photography, the camera captures pristine still images with 10.6-megapixel resolution directly onto the SD card as a JPEG image file.
The camera’s 2.7-inch LCD monitor offers simple touch-panel operation and access to various solid-state recording functions such as nine different recording modes, pre-record, interval recording, shot marker and metadata capture.” For the price, this model will prove invaluable for any upstart production company. Take a look at the specs here. Source